Pengaruh Strategi Pemasaran Terhadap Volume Penjualan

Pada Home Industri Ideas Art Mojokerto

Abstract

The purpose of this research is to find out and analyze the partial (individual) and simultaneous (simultaneous) influence of the 4p marketing mix strategy which includes product, price, promotion and distribution on sales volume at Home Industry Ideas Art Mojokerto. This is quantitative research that uses survey methods. Primary data was processed using convenience sampling techniques to obtain 42 respondents. The results of data processing in this research state that partially product, price, promotion and distribution have a positive and significant influence on sales volume at Home Industry Ideas Art Mojokerto. Apart from that, simultaneously the 4P marketing mix strategy which includes product, price, promotion and distribution has a positive and significant influence on sales volume at Home Industry Ideas Art Mojokerto.